Perion Investors Presentation at Needham Conference

Our Tech

Perion offers a range of tech-enabled Capture and Convince platforms — across publishers and advertisers. At the core of what we do across all of our business solutions is to understand the user intent and user behavior. Based on that, we deliver the right creative, whether they are search results, ads, layouts or content, at the right time, and at the right media. Our proprietary algorithms across all systems are focused on making this possible by using unique data, machine learning algorithms and creative technologies.

Bolt

Winning the Attention Battle with content management technology for an unprecedented 5-7 minute user stay

The Bolt system is the smart heart of Perion’s content monetization business solution. It manages all aspects of the content life cycle in one goal in mind: user engagement while maximizing session duration to 5-7 minutes!

This “Bolt Factor” is a unique opportunity for publishers to maximize their yield. And Bolt delivers this at scale – optimizing layout and content no matter what the size of the audience. Our AI is driven by a rich set of proprietary parameters, including configuration flexibility as well as user and context inputs –  all operated by an advanced content management system.

Bolt is next gen to current content management technologies like WordPress, with the following key differentiating capabilities:

  • Full feature drag-and-drop CMS supporting an end-to-end content management life cycle, powered by rich configuration and optimization.
  • Highly scalable to support any traffic volume.
  • Built-in layouts: Infinite scroll, Quiz, Gallery.
  • Ad delivery management system driven by advanced header bidding optimization.
  • Advanced campaign configuration manager.
  • A/B testing module, factoring in behavior; campaigns and ad units; revenue goals.
  • Rich configuration to control all modules for non-developers.

Bolt is composed of the following key modules:

  • Posts: Manages all aspects of creative, supporting all devices across social and content channels.
  • Pages:  Provides content authoring tools and templates to assemble the sites for the best user experience. Each article is built in a modular approach for flexibility and on-the-fly content optimization.
  • Experience manager: Controls the dynamic layout of the articles based on set of rules and configuration parameters. Every component in the page is dynamic and controlled per campaign, channel and session signals.
  • Monetization manager: Controls the various monetization channels on the page, which is accomplished primarily through header bidding, with unique optimization for enhanced viewability.
  • Experiments manager: Supports multi variant testing. which can be configured by flexible attributes with split control across the variants.

Layout and Content Optimization

Mission

Campaign Manager for Audience Monetization

Sparkflow

Creative platform for High Impact / Rich Media ad engagement

Mission is a cross-channel campaign management system, which enables scaled monetization so that thousands of campaigns can be managed simultaneously. By turning each article into an individual unit of profit, Mission generates campaigns that are optimized to maximize each and every article’s ROI.

Mission revolutionizes the media buying practice for the publisher community, with automation and intelligence. As the current practice of media buy is manual and difficult to scale, Perion developed Mission to replace the current manual process with technology that delivers content monetization at unlimited scale.

 

Mission has arrived at precisely the right moment, as publishers face unprecedented challenges. Traditional solutions will not bring publishers the new revenue sources they desperately need.

Mission’s technology is a new business solution that delivers essential, and differentiating advantages:

  • Automated campaign optimization to maximize yield for publishers – scalable to support any traffic volume.
  • Cross channel campaign management for highly profitable social and content recommendations – with advanced reporting and dashboarding.
  • Real time attribution, to guarantee tracking on a per-article basis.
  • State-of-the-art data technology infrastructure supports advanced analytics.

Mission’s architecture enables three key benefits:

  • Campaign management: Embracing all aspects of a campaign’s life cycle: creation, monitoring, and optimization. Campaigns are generated automatically, driven by rules, tuned by the attribution system, and optimized to utilize the unique targeting capabilities of each channel.
  • Campaign automation: Works in harmony with the attribution system to maximize profit on a per-content article basis. The rules drive the campaign expansion and optimization, controlling key parameters like budget and bid. Business operations can adjust the rules for unlimited flexibility.
  • Attribution: Without attribution, optimization is useless – and this is where the industry has a dangerous blind spot. With Mission, the attribution system informs the campaign management automation with real time data, which drives our rule-based, on-the-fly optimization.

Mission’s Process

Perion’s Sparkflow is a creative technology workflow for automating high-impact ad unit production. These compelling creative units are enabled across all media types: display, video and CTV/OTT; and both in programmatic channels and as fully managed services.

The common technology thread is Sparkflow’s creative technology workflow, which touches every aspect of the campaign flow: we build the creative using templates and rich, high impact formats drawn from our portfolio; we then optimize based on previous creative results, personalizing on the fly; and finally we analyze post-campaign creative performance for key learnings.

Sparkflow delivers superior results for advertisers:

  • Rich media ad portfolio: a variety of formats supporting a range of experiences.
  • Sparkflow studio: enables creative teams to integrate the campaign assets into ad formats via an easily deployed WYSIWYG ad editor. It is flexible, enabling for custom code to support special use cases.
  • Built in Templates: Sparkflow supports templates design to accelerate speed-to-market. Sparkflow can also be further used to build creatives quickly without starting from scratch when the ad units share the same design or theme.
  • Runs anywhere: Formats are cross-channel and device-agnostic.
  • Full video support: bring your own video or VAST tag. Auto- encoding to various formats ensures optimal quality per given device/resolution.
  • Programmatic ready: fully certified in leading DSPs.
  • Social to High impact: creative teams can leverage existing assets in social for programmatic display, or create new ones.
  • Unique data: Capture relevant and proprietary engagement data to optimize media. This data also fuels campaign management flow optimization. This includes media planning, campaign, in- flight optimization and post-campaign analysis.
  • Personalization: Integrated with all DCOs to personalize ad experiences. Variety of data signals are used to drive the personalization, including context signals and content.
  • Analytics: Sparkflow provides world-class analytics to monitor creative performance; reporting data can also be exported to external analytics platforms.

How it Works

Engine AI

Multiple AI solutions for display and video advertising

Paragone

Social Actionable Performance Monitoring

ENGINE AI balances simultaneously demand and supply constraints to achieve the goals of both advertisers and publishers. It's designed with multiple optimization engines, which contribute to the ability of the overall ENGINE AI to consolidate results and optimize for maximum network performance.

The multiple engines use advanced optimization technology driven by machine learning models fueled by unique data at scale. ENGINE AI delivers because it runs in real-time, processing billions of daily requests, while gathering and leveraging proprietary data.

The six always-humming engines of ENGINE AI:

  • CTR: The CTR engine maximizes creative engagement via a machine learning model that is trained daily for accurate predictions.
  • Pacing: We use a real time score for each ad that reflects whether the campaign is pacing ahead or behind, based on the media buy and current delivery.
  • Viewability: The viewability engine guarantees the pre-set goals. The accurate model is based on viewability rate as reported by any 3rd party vendors that our clients work with (DV and IAS).
  • VCR: The VCR engine is used in real time to guaranty the desired video completion rate. The predictions are derived through an analysis of our proprietary historical VCR data.
  • HB pricing: The HB pricing maximizes win rates based on the optimal pricing set by our clients. Our real-time machine learning model predicts HB win rate for each price + request characteristic, and finds the lowest possible price to deliver those goals.
  • Full video support: bring your own video or VAST tag. Auto- encoding to various formats ensures optimal quality per given device/resolution.
  • Programmatic ready: fully certified in leading DSPs.
  • Social to High impact: creative teams can leverage existing assets in social for programmatic display, or create new ones.
  • Unique data: Capture relevant and proprietary engagement data to optimize media. This data also fuels campaign management flow optimization. This includes media planning, campaign, in- flight optimization and post-campaign analysis.
  • Personalization: Integrated with all DCOs to personalize ad experiences. Variety of data signals are used to drive the personalization, including context signals and content.
  • Analytics: Sparkflow provides world-class analytics to monitor creative performance; reporting data can also be exported to external analytics platforms.

How it Works

Paragone monitors and improves performance across multiple social channels. It uses machine learning algorithm to analyze social media campaigns and data metrics to produce cross channel insights and optimize business goals.

Paragone is a data-agnostic AI algorithm, which is able to automatically analyze social and domain specific data. The AI is implementing a unique approach of “white box AI” – the recommendations are visible in a clear business language for the marketer to understand.

Paragone provides immediate value after onboarding – analyzing exiting historical data to immediately provide insights and recommendations. The technology also helps brands to manage their social digital spend in a unified platform.

How it Works