AdTechTalks by Perion
AdTechTalks is a podcast and web series by Perion Network featuring conversations between AdTech experts on industry-focused hot topics.
AdTechTalks has been ranked one of the Top 15 Best Adtech
Podcasts by Feedspot.
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New June 29, 2023
Episode #6 –Uplifting Multicultural, Women, and LGBTQIA+ Publishers in the AdTech Space
Historically, diverse-owned media has received only ~2% or less of total ad spend. In 2020, Perion joined in with those creating solutions to promote inclusive ad spending among media owners who are often marginalized — and we’re committed to the mission.
In this episode, we’re sitting down with the duo that heads up the Uplift Collective, Perion’s premium portfolio of publishers that are multicultural, women, & LGBTQIA+ owned. We cover what our organization is doing to be a part of the conversation, the changes we are currently making, and how we will continue to uphold our responsibility to lift up the voices of diverse communities in the adtech space.
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May 10, 2023
Episode #5 – Inherent Tensions in Digital Marketing and Advertising Today
Adam Hanft and Social Media & Marketing Manager, Maddie Michowski, explore the nuanced tensions that exist in digital marketing and advertising today. They’re covering short-form vs. long-form content, privacy vs. carefree and share-free, wellness vs. wildness and more.
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April 3, 2023
Episode #4 – Out of Home, Binaural Sound, and The 2023 AdTech Industry Trends
In just 20 minutes, we’re hitting all of 2023’s hottest industry topics. Undertone’s President, Dan Aks, is interviewing Nicole Muscatello, VP of Sales and they’re covering everything from binaural sound and immersive ads to the growing demand for CTV and OOH advertising. The episode also touches on ChatGPT, workplace trends, SORT, and purpose-driven advertising.
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