CEO and Director
Tal Jacobson has been a leader and executive in the ad-tech industry for more than two decades. Prior to his appointment as Perion's CEO in 2023, Tal served as General Manager of CodeFuel, Perion's Search Advertising unit, since 2018. During his tenure, he turned CodeFuel into a significant driver of Perion's market share and valuation. He also cemented a strategic relationship with Microsoft for which the company won the Microsoft Advertising Global supply partner award. Tal's success is rooted in his extensive experience in all facets of the tech industry. As Chief Revenue Officer of SimilarWeb, he was paramount to the Israeli unicorn growth spurt in its early days. Prior to that, he held the position of VP of Business at McCann Erickson, the role of CEO at the video collaboration platform Watchitoo, and Director of Business Development at AOL.
Maoz is an experienced finance executive with more than a decade of experience working with NASDAQ-listed companies. Prior to joining Perion, Maoz served as Vice President of Allot Communications, where he led the full lifecycle of M&A deals, from due diligence through the final integration phase, to re-organizational and post-M&A activities. Maoz also served as Controller at Tnuva and Stratasys Ltd., where he played a key role in the Objet-Stratasys merger. Earlier in his career, Maoz served as a CPA at PwC. He holds a B.A. in Accounting and Economics from the College of Management.
As Perion CTO since 2020, Yosi leads the company's technology strategy. He has over two decades' experience in big data, internet technology, and was previously the Chief Architect at Perion. Yosi previously served as R&D director at Amobee (acquired by Singtel) and Big Data Architect at Datorama (acquired by Salesforce). He holds a BCS in Computer Science and Philosophy from Haifa University and an MBA from Tel University.
Chief Strategy Officer
Throughout his career, Ran Cohen has led interactive brands and developed breakthrough innovations in online advertising. He has held multiple executive positions, including co-founder & president of Legolas Media (acquired by Undertone) and Vice President of Product Development at Sizmek. Ran holds a BA in economics from Hebrew University and an MBA from Tel Aviv University.
Adi Zackai Mates
Adi Zackai Mates brings over 12 years of global HR high-tech industry experience. Prior to joining Perion, she served as Global HR Business Partner at Amdocs for 4 years. Prior to that, she held various HR leadership roles at Comverse specializing in organizational consultation, leadership talent management, professional growth, recruitment and more. Adi holds a bachelor’s degree in Behavioral Sciences Organizational Behavior and HR, as well as an MBA in Business Administration Human Resources Management and Organizational Consulting from the College of Management.
Chief Growth Officer
As Perion’s Chief Growth Officer, Avi Zimak brings more than 26 years of ad tech and media experience and a broad set of leadership abilities. Prior to his appointment, he served as Chief Revenue & Strategy Officer at The Arena Group (NYSE: AREN) and at New York Media. In previous roles, Avi built a revenue-focused career with traditional publishers, such as Hearst, Conde Nast, Time Inc., and Ziff-Davis. He also led sales and strategic growth as General Manager for the innovative distribution platform Outbrain (NASDAQ: OB), helping build the business from a start-up to hundreds of millions in annual ad revenue. Avi received his bachelor’s degree from the State University of New York at Potsdam.
Daniel E. Aks
Daniel E. Aks has broad operating experience in C-level roles in the information, education, and consumer media industries. Previously, Mr. Aks served as the CEO of Antenna Audio Inc, where he led its reorganization and developed formative testing and data-driven instruction products. Previously, as the COO of Primedia Consumer Magazines, he launched and led the pioneering digital business. Mr. Aks holds two undergrad degrees from Rutgers University, and an MBA from Harvard University.
General Manager, Content IQ
An entrepreneur with a big passion for product development and marketing online products. Dan brings 16 years of C-level experience from MyHeritage.com, 888.com, Reach, SWIFT SHIFT and Rocket Internet. Dan is a licensed lawyer, holds an MBA from UCLA (Entertainment Management), an MBA from London Business School with a concentration in finance, and a dual major in law and business (cum laude) from IDC Herzliya University. Dan took part in the Zell entrepreneurship program, NFX and Upwest Labs accelerators. Dan is a sought-after public speaker and appears regularly in the Israeli media.
General Manager, Codefuel
As an accomplished executive, Sharon brings a rich technical background and expertise in performance marketing, sales, marketing automation, and analytics. Over his career, he has held a variety of leadership positions, including CEO of Algotech, an algo trading company, and CEO of DataWit, an AI-driven marketing automation platform. Prior to that, he was Chief Revenue Officer of Appoxee, acquired by Teradata. Additionally, he played an integral role in the growth of ClickTale (acquired by ContentSquare), making it a multi-million-dollar revenue generator. In his earlier career, Sharon worked at AOL as a Product Manager and Regional Business Director. He holds an MBA from INSEAD University and a B.SC in Computer Science from Tel Aviv University.
Daniel co-founded Vidazoo in 2014, acquired by Perion Networks in October 2021. Daniel leads the business and general management at Vidazoo. He is responsible for the growth and strategy of the online video business and monetization at Perion Networks. Prior to founding Vidazoo Daniel was involved in several start-ups and worked in several key business & marketing roles. Daniel holds a BA in Business Management from the University of Derby, IL.
As a technology entrepreneur, Gal co-founded Vidazoo in 2014, which was acquired by Perion Network in October 2021. Gal is responsible for Vidazoo's product and technology vision. He has a B.Sc Engineering & Management degree with a major in IT systems, as well as a B.Sc Economics & Management degree from Technion - Israel Institute of Technology (graduated with honors in both).
General Manager, Hivestack
Andreas Soupliotis is the founder and General Manager of Hivestack, the leading global full stack technology company that powers the buy and sell side of programmatic digital out of home (DOOH) advertising. Founded in 2017 and headquartered in Montreal, Canada, Hivestack has global operations across 35+ markets including Tokyo, Singapore, Hong Kong, Seoul, Shanghai, London, New York, São Paulo, Mexico City and Sydney.
Andreas has over 25 years of experience spanning across the software and ad tech industry, most notably in various R&D positions at The Microsoft Corporation. Andreas also founded Ayuda Media Systems, which was acquired in 2018, and sits on the DPAA Board of Directors.