High Impact Creative
Intelligent High Impact Solutions that Win the War for Attention
Brands and advertisers are in a war for attention
And it is getting more intense. What is your winning strategy? Research has shown that the impact of powerful creative drives performance throughout the entire funnel, driving 70 percent of response rates – which is the KPI that advertisers demand. Without delivering impactful creative through the right channels, brands cannot express a cohesive, creative campaign throughout the purchase funnel, nor can they achieve successful ROI.
How can they win?
Perion’s High Impact Advertising (HIA), which includes rich media and engaging interactive CTV, is the breakthrough answer to effective creative expression. It breaks through the clutter and ad blindness that conventional ad units cannot overcome, inspiring engagement, and making it possible for advertisers to “Capture and Convince.” Our solutions enable the upper- and mid-funnel brand objectives that all brands and agencies require, turning awareness into performance.
How We Do It
We operationalize our proprietary, creatively-led solutions based on years of user testing – and user reactions – to different kinds of advertising units. These units are informed by the requirements of our advertisers and our cultural insights. Because our mission is to assure that our HIA creative can be distributed to the right audiences, we have built and grown our curated networks where our HIA ends up.
Perion’s technology works in the background to continually balance the right mix of channels – from display to video/CTV and even voice – to improve ROAS. This complete moat delivers robustly optimized campaigns that combine creativity, reach, and targeting. This moat also includes Perion’s white-glove service and the turnkey provision of comprehensive, full-funnel solutions to all brands and agencies. Our cycle time from requisition to launch is unparalleled.
Working with Undertone has helped us understand all the available opportunities even under legal restrictions. Undertone is always strategic in turning my digital strategy vision into creative and innovative executions. Undertone has become a true partner to my team and has gone above and beyond to help us educate the client on what’s possible!
Digital Strategy Director
Utilizing social to display opportunities with Undertone has not only been a smooth sell to all of our clients in providing targeted amplification of our social investments to really make them worth their dollars, they also have outperformed social direct dollars across the board. With our most recent campaign, our social to display units saw an 11% VCR increase and 30+% CTR increase in performance compared to our social direct buys.