High Impact Creative

Intelligent High Impact Solutions that Win the War for Attention

Brands and advertisers are in a war for attention

And it is getting more intense. What is your winning strategy?  Research has shown that the impact of powerful creative drives performance throughout the entire funnel, driving 70 percent of response rates – which is the KPI that advertisers demand. Without delivering impactful creative through the right channels, brands cannot express a cohesive, creative campaign throughout the purchase funnel, nor can they achieve successful ROI.

How can they win?

Perion’s High Impact Advertising (HIA), which includes rich media and engaging interactive CTV, is the breakthrough answer to effective creative expression. It breaks through the clutter and ad blindness that conventional ad units cannot overcome, inspiring engagement, and making it possible for advertisers to “Capture and Convince.” Our solutions enable the upper- and mid-funnel brand objectives that all brands and agencies require, turning awareness into performance.

Engagement Rate

How We Do It

We operationalize our proprietary, creatively-led solutions based on years of user testing – and user reactions – to different kinds of advertising units. These units are informed by the requirements of our advertisers and our cultural insights. Because our mission is to assure that our HIA creative can be distributed to the right audiences, we have built and grown our curated networks where our HIA ends up.

Looking Forward

Perion’s technology works in the background to continually balance the right mix of channels – from display to video/CTV and even voice – to improve ROAS. This complete moat delivers robustly optimized campaigns that combine creativity, reach, and targeting. This moat also includes Perion’s white-glove service and the turnkey provision of comprehensive, full-funnel solutions to all brands and agencies. Our cycle time from requisition to launch is unparalleled.

Working with Undertone has helped us understand all the available opportunities even under legal restrictions. Undertone is always strategic in turning my digital strategy vision into creative and innovative executions. Undertone has become a true partner to my team and has gone above and beyond to help us educate the client on what’s possible!

Annie Tsang

Digital Strategy Director

Horizon Next

Utilizing social to display opportunities with Undertone has not only been a smooth sell to all of our clients in providing targeted amplification of our social investments to really make them worth their dollars, they also have outperformed social direct dollars across the board. With our most recent campaign, our social to display units saw an 11% VCR increase and 30+% CTR increase in performance compared to our social direct buys.

Caroline Proto

Account Director

Havas Media



in 2020



on over 8k domains



in 2020



delivered in 2020

Trusted And Loved By

Our Publisher Network

“Undertone partnership keeps Norbella ahead”

Bob Deininger

VP Digital Media & Analytics, NorBella