New users are the lifeblood of every brand. Perion’s cost-efficient system can find them, capture their full attention, and convince them. We land them in a proprietary funnel that delivers coordinated on-the-fly content, page layout and creative recommendations in a brand-safe environment. This “Capture and Convince” system enables brands to succeed and Perion to own more of the exploding digital media market.
the insights of digital nature
The instant a user lands in this unique funnel, Perion activates its proprietary Intention Score, which measures the progress from awareness to action. This score is determined by the way consumers interact with the dynamic content, advertising and layouts they are exposed to. The way human nature responds to stimuli, and how AI technology instantly adapts to that, is what Perion calls “Digital Nature.”