Sep 08, 2022

A Modern Marketer’s Guide To Sweeter Success, Without Cookies

Google just recently announced an extension of cookies until late 2024. This is a shame for marketers because the cookie crutch will encourage digital advertisers to remain with a privacy-invasive, poor-performing, and anachronistic approach. This note will explain why advertisers should move quickly to a superior, emerging targeting approach that respects privacy and drives additional, unexpected customers.

Aug 23, 2022

The Power of the Premium Publisher: The Rise of Context

Much is being written regarding the death of cookies. But this should not be confused with the end of digital advertising.

Aug 10, 2022

Data Privacy And ESG Are Meeting. Are You Paying Attention?

Privacy is much more than a consumer issue –– or an adtech issue –– it’s now part of driving sustainable growth.

Jul 06, 2022

The Future According to Someone Who Is Creating It

A conversation with Doron Gerstel, CEO of Perion