Disrupt or Be Disrupted: Connected TV’s Inevitable Takeover of TV Ad Revenue
The future of TV advertising is connected TV. A bold statement? Not really when you consider that by 2026 it’s estimated that there will be...
The Future of Paid Search Is Generative AI (Here’s What Advertisers Need To Know)
Generative AI is already having a revolutionary impact on search advertising, but keeping up with developments is quickly becoming a challenge.
The Right Way To Measure Media
“Half the money I spend on advertising is wasted; the trouble is I don't know which half.” The quote, from retail magnate and marketing pioneer...
Print and Digital Circulars: Optimizing the Mix
As we obsess over the course of the future, are we tossing out the past?
The Value of Attention
If an ad runs and no one pays attention, can it be effective?
Twitter in 2022: The Medium Actually is the Message
Advertisers are done with Twitter. And truthfully, they’re not the only ones.