Cornerwatch

Google just recently announced an extension of cookies until late 2024. This is a shame for marketers because the cookie crutch will encourage digital advertisers to remain with a privacy-invasive, poor-performing, and anachronistic approach. This note will explain why advertisers should move quickly to a superior, emerging targeting approach that respects privacy and drives additional, unexpected customers.

Much is being written regarding the death of cookies. But this should not be confused with the end of digital advertising.

Privacy is much more than a consumer issue –– or an adtech issue –– it’s now part of driving sustainable growth.

A conversation with Doron Gerstel, CEO of Perion