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The Perion Journal

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Stories, announcements, and product updates.

Flexibility beats prediction when the media market tightens

Election Day and the holiday season are colliding into one crowded window

Unlocking Guaranteed Scale: Yahoo DSP and Perion Announce DOOH Programmatic Guaranteed Certification

Eskimi partners with Perion to expand global DOOH inventory

Political advertisers are investing in out-of-home (OOH), and brands should pay attention

Record political spend is rewriting the Q4 media playbook

Programmatic Video Ads: A Guide to Formats, Auctions, and High-Impact KPIs

Ad server automation is table stakes. Yield growth is the real test

Customer Acquisition Cost (CAC): The Formula and Optimization

The holiday control room: how the best Q4 campaigns get managed, not just launched

What DMEXCO 2026 Told Us About the Future of Connected Media

What Are the Main Types of Audience Targeting?

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Perion solves them all.

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