Jan 17, 2023

AdTechTalks Episode #2

A 20-Minute Retail Media Technology Deep Dive

Dec 20, 2022

Twitter in 2022: The Medium Actually is the Message 

Advertisers are done with Twitter. And truthfully, they’re not the only ones. 

Dec 19, 2022

AdTechTalks Episode #1

From Traditional Players To AdTech Frontrunners: TV Advertising Dollars Are Shifting to CTV

Oct 19, 2022

Don’t Wait For Google: Set Your Brand’s Own Privacy Timeline

Here are three reasons brands shouldn’t wait for Google and why business-as-usual is a strategic mistake that could backfire on your fundamental trust relationship with your consumers, your most important asset.

Oct 03, 2022

Consumers Will Punish Companies – and Their Investors – Who Flout Privacy

The context within which investors and analysts operate has been turned upside down. Their world used to be simple: Asset managers would develop their own recipes based on ingredients such as sector; leadership; competitive context; current and projected earnings; credit risk; margin, and the rest of Investing 101.

Sep 08, 2022

A Modern Marketer’s Guide To Sweeter Success, Without Cookies

Google just recently announced an extension of cookies until late 2024. This is a shame for marketers because the cookie crutch will encourage digital advertisers to remain with a privacy-invasive, poor-performing, and anachronistic approach. This note will explain why advertisers should move quickly to a superior, emerging targeting approach that respects privacy and drives additional, unexpected customers.