
Cornerwatch
AdTechTalks Episode #2
A 20-Minute Retail Media Technology Deep Dive
Twitter in 2022: The Medium Actually is the Message
Advertisers are done with Twitter. And truthfully, they’re not the only ones.
AdTechTalks Episode #1
From Traditional Players To AdTech Frontrunners: TV Advertising Dollars Are Shifting to CTV
Don’t Wait For Google: Set Your Brand’s Own Privacy Timeline
Here are three reasons brands shouldn’t wait for Google and why business-as-usual is a strategic mistake that could backfire on your fundamental trust relationship with your consumers, your most important asset.
Consumers Will Punish Companies – and Their Investors – Who Flout Privacy
The context within which investors and analysts operate has been turned upside down. Their world used to be simple: Asset managers would develop their own recipes based on ingredients such as sector; leadership; competitive context; current and projected earnings; credit risk; margin, and the rest of Investing 101.
A Modern Marketer’s Guide To Sweeter Success, Without Cookies
Google just recently announced an extension of cookies until late 2024. This is a shame for marketers because the cookie crutch will encourage digital advertisers to remain with a privacy-invasive, poor-performing, and anachronistic approach. This note will explain why advertisers should move quickly to a superior, emerging targeting approach that respects privacy and drives additional, unexpected customers.