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Perion Investors Presentation at Needham Conference
Search Monetization
Transforming Search Into Revenue
Capturing consumers at the moment of highest intent simply works. So it’s no wonder that brands and publishes are allocating more and more dollars to search.
At Perion we are poised to seize this shift, thanks to our longstanding relationship with Microsoft Bing and other leading search and content partners, across 34 countries. Our search monetization solutions are built to “Capture and Convince” users more holistically and effectively than conventional search solutions.
Perion offers higher ROI for publishers who seek to scale their business; we offer ROI acceleration by optimizing their search traffic, driving their revenues, and maximizing user engagement levels.
Worldwide Search Ad Spend
How we do it
It all starts with our ability to “Convince” users by matching our publishers’ audiences to the right search solution. We accomplish this through machine learning that analyzes tens of million daily searches, generating the highest ROI for our customers. This mediation capability is the fuel behind the growth and future of our search monetization business.
The future for Search monetization is bright.
Searching is a fundamental digital habit that will continue to grow. As the category grows, Perion is not standing still. We are continuously innovating, advancing our solutions to provide more value to our customers. We deploy advanced AI, neural networks, and machine learning to optimize yield for our publishers and transform search into revenues.
One Technology Platform, Three Offers
Website Monetization
Leveraging intent signals to deliver text ads, shopping offers, and premium news that enable site owners to gain higher revenues and enhance user engagement.
Search Mediation
Media Traders can monetize search demand and achieve higher yields by leveraging the machine learning that drives our mediation platform.
App Monetization
Using intent-based search signals to monetize publishers' desktop and mobile apps, white-label search engines, and more.
A renewed strategic partnership with Microsoft Bing
4
years
of partnership
$800M
revenue
over 4 years
34
up from 6
countries
improved
revenue share
“CodeFuel’s ML and AI helps media buyers buy”
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