Providing consumer privacy AND excellent performance
Cookieless targeting that’s driving results up to 2x higher than cookie-based approaches
You can Download our SORT™ Whitepaper to find out more information
SORT™ is the only cookieless targeting solution enabling advertisers to reach their audience in the exact moment they are most receptive to seeing an ad. SORT™ uses proprietary machine learnings to predict consumer mindset in real-time based solely on cookieless data signals, without browser & device limitations cookie-based approaches see.
How SORT™ Technology Works
When a person lands on a page within Perion’s network, SORT™ clustering technology analyzes all of their cookieless attributes in real-time. Based on the combination of attributes seen, SORT™ will match the person into one of our predefined SmartGroups, which allows us to predict their mindset and serve them the most relevant ad.
Driving Performance Using AI & Machine Learnings
We’ve proved users in the same SmartGroup respond similarly to ads – enabling us to:
SORT™ is outperforming cookie-based targeting for all high impact formats & advertiser verticals
What makes SORT™ technology unique?
Gain insight on key moments of receptivity for the top performing smartgroups
What makes SORT™ technology unique?
PRIVACY & PERFORMANCE: SORT™ outperforms traditional cookie-based methods across all High Impact formats and verticals, up to 2x!
PRIVACY COMPLIANT: SORT™ does not collect any Personally Identifiable Information (PII), adhering to all industry regulations.
INCLUSIVE vs EXCLUSIVE: SORT™ has an inclusive approach to targeting to identify more of your audience with no predetermined bias.
EASY TO ACTIVATE: SORT™ is available Direct & Programmatic Guaranteed with no opt-ins required by the advertiser, consumer, or publisher.
SCALEABLE: Unlike other targeting solutions, SORT™ has no scale limitations and is fully accessible across Undertone’s full publisher network, and all browsers, devices & formats.
TARGETING BASED ON REAL-TIME: SORT™ predicts a user’s mindset in the exact moment they land on a page in our network, without using any historical data on past behaviors.
Smart targeting based on shared mindsets VS individual data sets
People cannot be reduced to a historical dataset. They exist in real-time. Emotions change. Needs change. Desires change. SORT™ changes with them.
Machine learning model analyzes millions of data combinations to create cookieless targeting groups consisting of people who THINK & REACT to ads like one another.
Targeting groups consists of people who LOOK like one another, based on historical data on past behaviors.
SORT™ is a win-win solution for advertisers & consumers. Advertisers are loving the increased performance from SORT™
We’re putting a privacy protection shield on all campaigns utilizing SORT™, so consumers know they’re not being tracked
“Perion’s SORT technology perfectly achieved our need for a solution that protects user privacy, while maintaining relevancy and performance… it allowed us to find consumers we were never able to reach with previous methods… [and] we saw this new technology overwhelmingly exceed third-party cookies’, across all of our main KPI’s.”
“The Colorado Tourism Office has been hard at work discovering targeting solutions that are future-proofed. So, when presented with the opportunity to test out Perion’s new cookieless technology, SORT™, we jumped a t it. In the tests we ran, we were able to reach entirely new audiences by scaling our delivery on previously inaccessible browsers, AND results also significantly exceeded our cookie-based targeting tactics. Scale, privacy & performance? Can’t beat it!”
“As a healthcare brand in a highly-regulated industry, we have to be
stringent with the opportunities we choose to test and learn from. Perion’s new SORT cookie-less targeting solution was a welcome solution to our Open Enrollment campaign as it allowed a privacy-compliant way to test moving away from traditional 3rd party and pixel-based targeting and optimization models.
Through SORT, Undertone identified and optimized toward top-performing SmartGroups throughout the flight, driving a 39% and 87% lift across our core creative units, as compared to cookie-based methods. As our industry moves away from cookies, solutions like SORT ensure that we are future-proofing Ambetter by maximizing campaign KPIs in a compliant, consumer-first way”
Sarah Wilson, Senior Media Director HLK Agency
Consumers love that their privacy is being respected
A 2021 study with Lucid on consumers sentiment towards ad targeting & privacy showed:
• 74% would like ads to have a clearly visible seal guaranteeing that
the brand is not tracking.
• 87% have noticed when an ads follows them around, and 46% of those find it suspicious.
• 53% of consumers favor brands who protect their privacy.
WE’RE PUTTING A PRIVACY PROTECTION SHIELD ON ALL CAMPAIGNS UTILIZING SORT™,
SO CONSUMERS KNOW
THEY’RE NOT BEING TRACKED.