Creating Opportunities for Publishers Under Pressure
The nature of today’s digital ecosystem makes audience growth impossible for publishers. This leaves them with few levers for efficiently and predictably to control and grow their audiences. Perion’s Publisher Platform provides publishers with a strategic path to the future.
Perion’s Publisher Platform (branded as Wildfire) provides publishers with a strategic path to the future. We drive incremental growth in the face of declining revenues with traffic that comes from Facebook, Taboola, Yahoo! and other unquestionable sources. Perion’s Publisher Platform have seen up to a 500% increase in traffic; 40% increase in programmatic revenue, and 30% increase in revenue-per-session.