Providing consumer privacy AND excellent performance

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Perion’s Proprietary Cookieless Targeting Solution That Protects Consumer Privacy & Is Outperforming Cookie Based Targeting Across All KPIs

 

HOW SORT™ TECHNOLOGY WORKS

When a person lands on a page in Perion’s network, SORT clustering technology analyzes all of their cookieless attributes in real time. Based on the combination of attributes seen, SORT will match the person into one of our predefined SmartGroups, and decide which ad is the most relevant to serve.

 

We’ve proved users in the same SmartGroup respond similarly to ads enabling us to:

  • Predict how a user will respond to an ad
  • Optimize towards specific KPIs
  • Scale delivery across browsers & devices inaccessible with cookie based targeting

is outperforming cookie-based targeting for all KPIs & Verticals


Lift in CTR by vertical comparing SORT™ vs cookie based targeting


*Source: Perion Internal Study comparing performance of cookie based targeting strategies vs. SORT ™.
UP to
112% LIFT
IN CTR
14% DECREASE
IN COST PER
SITE VISIT
UP to
60% LIFT
IN INTERACTION
RATE

We’ll provide a deep dive into the combination of attributes that led to the top SmartGroup’s high performance:

  • Persona & Key interests
  • Device type & Device maker
  • Operating system
  • Day of week / Time of day

Find out more

What makes SORT™ technology unique

Inclusive vs. Exclusive approach to targeting reaching users who were inaccessible with traditional targeting
Scaleable Across All Browsers, Devices & Ad Formats
Users are placed into a targeting group every time they land in our network based on their specific combination of attributes present in that moment
Real time solution enables optimizations during key moments of receptivity
Cookieless solution protects consumer privacy
It’s outperforming cookie based targeting by up 2X

“a scalable, cookieless targeting solution, on par with or better than third-party cookie-based targeting options.”

Timur Yarnall

CEO and Co-Founder of Neutronian