The Privacy Shield
You no longer have to choose between consumer privacy and excellent marketing performance.
SORT™ IS THE FUTURE OF EFFECTIVE, SECURE & ETHICAL DIGITAL ADVERTISING
SORT™ TECHNOLOGY COMBINES EXCELLENT AD PERFORMANCE WITH CONSUMER PRIVACY
When a person lands on a page within the Perion network of sites, SORT™ clustering technology analyzes all of their cookieless attributes in real-time. Based on the combination of attributes seen, SORT™ will match the person into one of our predefined SmartGroups, which allows us to predict their mindset and serve them the most relevant ad.
A 2021 STUDY WITH LUCID ON CONSUMERS’ SENTIMENT TOWARDS AD TARGETING AND PRIVACY SHOWED:
SORT™ for media and agencies: lead the industry transformation to the cookieless era. Because smart advertisers don't invade users’ privacy, they use SORT™.
Cookieless suite that goes beyond privacy
SORT™ is outperforming cookie-based targeting for all high-impact formats and advertiser verticals while following all current regulations and compliance requirements with an advanced ethical marketing approach.
More and more global brands and advertising agencies will be joining us on this journey.
Here is your opportunity to secure your seat in a rocket that is getting fueled up before the countdown.
WHAT DO OUR CLIENTS SAY
“Perion’s SORT technology perfectly achieved our need for a solution that protects user privacy, while maintaining relevancy and performance… it allowed us to find consumers we were never able to reach with previous methods… [and] we saw this new technology overwhelmingly exceed third-party cookies’, across all of our main KPI’s.”
“The Colorado Tourism Office has been hard at work discovering targeting solutions that are future-proofed. So, when presented with the opportunity to test out Perion’s new cookieless technology, SORT™, we jumped a t it. In the tests we ran, we were able to reach entirely new audiences by scaling our delivery on previously inaccessible browsers, AND results also significantly exceeded our cookie-based targeting tactics. Scale, privacy & performance? Can’t beat it!”
“As a healthcare brand in a highly-regulated industry, we have to be stringent with the opportunities we choose to test and learn from. Perion’s new SORT cookie-less targeting solution was a welcome solution to our Open Enrollment campaign as it allowed a privacy-compliant way to test moving away from traditional 3rd party and pixel-based targeting and optimization models. Through SORT, Undertone identified and optimized toward top-performing SmartGroups throughout the flight, driving a 39% and 87% lift across our core creative units, as compared to cookie-based methods. As our industry moves away from cookies, solutions like SORT ensure that we are future-proofing Ambetter by maximizing campaign KPIs in a compliant, consumer-first way”