Perion Delivers Another Strong Quarter, with 31% Revenue Growth and 141% Growth in Net Income
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The Privacy Shield

You no longer have to choose between consumer privacy and excellent marketing performance.

MEET
Cookieless targeting that’s driving results up to 2x higher than cookie-based approaches
SORT™ is the only cookieless targeting solution that enables advertisers to reach their audience at the exact moment they are most receptive to seeing an ad.

SORT™ IS THE FUTURE OF EFFECTIVE, SECURE & ETHICAL DIGITAL ADVERTISING

SORT™ technology gives brands and advertisers the ability to reach relevant audiences with high-engagement content, without compromising their personal information –– intruding on their privacy, and overwhelming them with non-stop redundant ads everywhere they go.
We’re using proprietary machine learning technology to predict the consumer mindset in real-time based solely on cookieless data signals, without the browser and device limitations cookie-based approaches see.

SORT™ TECHNOLOGY COMBINES EXCELLENT AD PERFORMANCE WITH CONSUMER PRIVACY

When a person lands on a page within the Perion network of sites, SORT™ clustering technology analyzes all of their cookieless attributes in real-time. Based on the combination of attributes seen, SORT™ will match the person into one of our predefined SmartGroups, which allows us to predict their mindset and serve them the most relevant ad.

A 2021 STUDY WITH LUCID ON CONSUMERS’ SENTIMENT TOWARDS AD TARGETING AND PRIVACY SHOWED:

74% would like ads to have a visible seal guaranteeing that the brand is not tracking.
87% have noticed when an ad follows them around, and 46% of those find it suspicious.
53% of consumers favor brands that protect their privacy.
shield
We are putting a privacy protection shield on all campaigns utilizing SORT™, so consumers know they are not being tracked.

SORT™ for media and agencies: lead the industry transformation to the cookieless era. Because smart advertisers don't invade users’ privacy, they use SORT™.

Cookieless suite that goes beyond privacy

Scalable across browsers & devices
Drives performance by up to 2x
Supported across all Perion products
Deliver relevant ads
Direct & Programmatic deal types
CCPA & GDPR compliant

SORT™ is outperforming cookie-based targeting for all high-impact formats and advertiser verticals while following all current regulations and compliance requirements with an advanced ethical marketing approach.

More and more global brands and advertising agencies will be joining us on this journey.

Here is your opportunity to secure your seat in a rocket that is getting fueled up before the countdown.

WHAT DO OUR CLIENTS SAY

  • “Perion’s SORT technology perfectly achieved our need for a solution that protects user privacy, while maintaining relevancy and performance… it allowed us to find consumers we were never able to reach with previous methods… [and] we saw this new technology overwhelmingly exceed third-party cookies’, across all of our main KPI’s.”
  • “The Colorado Tourism Office has been hard at work discovering targeting solutions that are future-proofed. So, when presented with the opportunity to test out Perion’s new cookieless technology, SORT™, we jumped a t it. In the tests we ran, we were able to reach entirely new audiences by scaling our delivery on previously inaccessible browsers, AND results also significantly exceeded our cookie-based targeting tactics. Scale, privacy & performance? Can’t beat it!”
  • “As a healthcare brand in a highly-regulated industry, we have to be stringent with the opportunities we choose to test and learn from. Perion’s new SORT cookie-less targeting solution was a welcome solution to our Open Enrollment campaign as it allowed a privacy-compliant way to test moving away from traditional 3rd party and pixel-based targeting and optimization models. Through SORT, Undertone identified and optimized toward top-performing SmartGroups throughout the flight, driving a 39% and 87% lift across our core creative units, as compared to cookie-based methods. As our industry moves away from cookies, solutions like SORT ensure that we are future-proofing Ambetter by maximizing campaign KPIs in a compliant, consumer-first way”