Optimization
AI optimization for your business outcomes for you.
At the core of Perion One is Outmax, a custom bidding and optimization agent that connects directly to DV360, YouTube, Meta, The Trade Desk, TikTok, and Google Ads. Rather than relying solely on each platform’s native optimization, Outmax adds an independent layer of intelligence that steers bid decisions toward your chosen KPI. Outmax helps keep your media strategy focused on the outcomes that matter most to your business.
Outmax adds an intelligent layer of optimization.
Full transparency into every decision
Outmax doesn’t just optimize — it explains itself. Every shift is traceable back to a specific signal, so you always know what’s working, what changed, and why performance moved.
Environmental & Temporal Integration
Incorporates real-world context (like weather, location, and time) alongside creative attributes to inform the perfect planning strategy.
Managed, or in your own hands. Your call.
Managed service
Perion’s team runs Outmax on your behalf — every recommendation validated by a CSM before it reaches you.
Self-serve license
Bring Outmax directly into your own workflow and keep the optimization layer in-house, on your terms.
Transparent by design
AI that’s built around your outcomes.
Explainable Decisioning
Clear, transparent visibility into the AI’s optimization logic, so you understand exactly why specific bids, budgets, and shifts were made.
Outcome-Aligned Optimization
Predicts and adjusts bidding based on your measurable business outcomes — awareness, leads, sales — rather than proxy metrics or platform-specific incentives.
