Reach people in the moments screens can’t with Audio
Audio reaches audiences while they commute, work out, cook, focus, or wind down. These are moments when attention is high and screens are not always present. Perion helps brands activate data-driven audio campaigns in the right moment.
Premium environments. Precision targeting.
What perion deliversPerion delivers Audio campaigns across premium streaming, podcast, and digital radio environments, combining quality inventory, audience intelligence, and cross-channel measurement through Perion One.
Premium streaming & podcast inventory
Reach engaged listeners across premium streaming, podcast, and digital radio inventory.
Audience precision
Target audiences using in-market, behavioral, geographic, and first-party data.
Cross-channel integration
Manage Audio alongside CTV, DOOH, Social, Video, and Programmatic in Perion One.
Creative that connects
Engaging :15 and :30 second audio ads built for listener attention.
Generative AI audio that adapts in real time
AI Dynamic AudioWAVE (Waveform Audio Voice Engine) is Perion’s generative AI-powered dynamic audio technology, built to personalize audio advertising at scale. Using AI-generated voice and script, WAVE creates audio ads that adapt in real time to specific parameters, forging a one-on-one connection with each listener so the experience feels tailored, not broadcast
Weather
Adapts script based on local temperature or conditions
Location
Calls out the closest store or local neighborhood
Daytime
Shifts tone based on morning commutes vs. evening wind-downs
Audience
Tailors the message to specific behavioral segments
Contextual
Aligns with the genre of the podcast or music playlist
Price & Item
Injects real-time local pricing or inventory from a store list
Full-service audio production
AI Audio ProductionWhether utilized as a standalone channel or combined with a broader omnichannel campaign, Perion handles full audio production to optimize for your primary KPI: Listen Rate
Script Generation
Custom, AI-assisted copywriting tailored to your brand
Music Selection & Sound Effects
Including immersive binaural soundscapes
AI Voice Talent & Recording
Select the perfect voice for your campaign using our AI Voice Direction Guide
Frequently asked questions
What is WAVE, Perion’s dynamic audio technology?
WAVE is Perion’s generative AI audio engine. It adapts each ad in real time based on weather, location, time of day, audience, and context, so every listener hears a version of your message built for their exact moment.
What kind of results can I expect from a dynamic audio campaign?
Perion’s dynamic audio campaigns have driven a 90%+ average listen rate, with lifts of 80%+ in store visitation and 150%+ in sales, based on inMarket foot traffic and sales attribution data.
Where can my ads run, and in what languages?
Perion’s audio inventory spans premium streaming, podcast, and digital radio environments. Campaigns are currently supported in English and Spanish.
Can I use my own retail data to power my audio ads?
Yes. Perion combines your first-party retail data with real-time triggers like store location, pricing, and inventory, so an ad can call out the closest store or a live offer without manual updates.
How long does it take to produce a dynamic audio campaign?
Full production, including script, AI voice casting, and sound design, typically takes 2 to 3 weeks. If you already have scripts, voice direction, or reference audio, Perion’s creative team can work from that instead.
Do I need to record separate ads for every audience segment?
No. WAVE generates personalized variations automatically from a single creative brief, so you get one-to-one relevance across every listener segment without producing dozens of manual versions.
