Meta, optimized towards
your outcoms
Perion helps brands activate Facebook & Instagram campaigns, optimize delivery hourly through Outmax which optimizes for your outcomes, across Facebook and instagram.
AI-powered optimization, layered directly into your Meta platforms.
What perion deliversPerion manages Meta activation end-to-end; creative, targeting, and delivery, with Outmax operating inside Facebook and Instagram via API to keep every decision working toward your business outcomes.
Outmax for Facebook and Instagram
Hourly optimization across delivery, audience, and placement, using Meta-native plus external signals.
Managed social activation
Full-service Facebook and Instagram activation, managed alongside every other channel in Perion One.
Creative built for the feed
High-impact formats adapted from your existing assets for native Facebook and Instagram placements.
Cross-channel integration
Manage Facebook alongside Instagram, TikTok, YouTube, CTV, and Display in one connected plan.
Sustainability optimization
Prioritizes low-carbon inventory in real time, delivering efficiency gains without sacrificing performance.
Turn an existing post into a high-impact ad, fast.
SOCIAL DISPLAYCreate standout ad experiences with nothing but a link to an existing social post. This technology seamlessly translates a brand’s existing Meta post into a high-impact ad experience, no new creative production required.
CTR at 10.9x benchmark across Facebook and Instagram
CPV Reduction, improved efficiency vs. previous campaigns
Carbon intensity, higher efficiency and sustainability in delivery
Frequently asked questions
How do I get started?
Pick a flight you already have in market, share your brief, KPI, dates, and budget, and kickoff happens within 48 hours. 48 hours for self-service, ~7 days, brief to live for managed service
How fast will I see results?
First signals arrive within two weeks, with a clear decision point by week six. You only keep running Outmax if the delta is real.
How does Outmax work with my existing Meta accounts?
Outmax operates inside Meta via API, dynamically optimizing delivery, audience, and inventory decisions using real-time signals, alongside the account and setup you already have.
What does Outmax do differently from Meta’s own optimization?
Meta optimizes for delivery and engagement within its own ecosystem. Outmax optimizes for your KPI, CPA, engagement, or another business outcome, using every measurable signal (audience, placement, creative, device, attention, quality) on an hourly basis.
