YouTube, optimized
for your outcomes
Perion helps brands activate high-impact video campaigns on YouTube, optimize delivery in real time via DV360 and Google Ads, and manage performance alongside every other channel.
Breakthrough creative meets AI-powered optimization
What perion deliversPerion combines Outmax’s real-time bidding intelligence with custom-designed creative built specifically for YouTube’s video-only environment, engineered to maximize impact across CTV, desktop, and mobile.
Outmax for YouTube
Re-bids and reallocates across placements, formats, and audiences in real time via DV360 and Google Ads, toward your KPI, not the platform’s.
High Impact Video for YouTube
Custom-designed creative treatment with branded canvas, overlays, animated backgrounds, product carousels, images, and text, available across CTV, desktop, and mobile.
Cross-channel integration
Manage YouTube alongside Social, CTV, Display, and Programmatic in Perion One.
Creative built for attention
Non-skippable (up to :15s) and skippable (after 5s) formats built around TrueViews and Reach.
AI that answers to your business.
OUTCOME-DRIVEN OPTIMIZATIONOutmax enhances YouTube’s native optimization by continuously re-bidding and reallocating across placements, formats, and audiences, using additional signals and your defined KPI to help improve campaign performance.
Traceable decisions
Search lift
Search lift
Every optimization is informed by named signals, including placement, device, format, audience, creative, attention, and first-party data, giving you greater visibility into the factors influencing performance.
Independent by design
View rate vs. benchmark
Outmax evaluates YouTube inventory through the lens of your business objectives, combining platform signals with additional campaign intelligence to identify opportunities for stronger performance.
Outmax adds intelligence across every layer of YouTube optimization
Every layer. One AgentStandard YouTube bidding optimizes for one signal at a time. Outmax layers optimization across placement, timing, and funnel stage, so every dollar moves toward your outcome, not the platform’s delivery default.
Placement Precision
Identifies and scales high-performing YouTube inventory pockets, not just audiences, for consistent placement-level lift.
Real-Time Bidding
AI-driven bid multipliers applied dynamically across every auction, no manual line-item work required.
Attention Signals
Optimizes toward VTR, CPCV, and attention signals simultaneously, not completion rate alone.
Full Funnel
Applies a consistent optimization framework across awareness, consideration, and conversion objectives.
Frequently asked questions
What is Outmax for YouTube?
Outmax is Perion’s AI optimization layer that sits on top of YouTube, via DV360 and Google Ads, dynamically re-bidding and reallocating across placements, formats, and audiences in real time toward your KPI, not YouTube’s standard delivery optimization.
What makes Outmax different from YouTube’s own bidding tools?
Yes, you can try us for free for 30 days. If you want, we’ll provide you with a free, personalized 30-minute onboarding call to get you up and running as soon as possible.
What ad formats does Perion support on YouTube?
Yes, you can try us for free for 30 days. If you want, we’ll provide you with a free, personalized 30-minute onboarding call to get you up and running as soon as possible.
Can I see YouTube performance alongside my other channels?
Yes, you can try us for free for 30 days. If you want, we’ll provide you with a free, personalized 30-minute onboarding call to get you up and running as soon as possible.
What signals does Outmax use to optimize YouTube delivery?
Every measurable signal available, including placement, device, format, audience, creative, attention, brand safety, and first-party data, feeds a custom bidding model trained on your KPI and cross-campaign benchmarks, rather than YouTube’s standard delivery logic.
