TikTok, optimized for outcomes,
not just watch time
Perion helps brands activate TikTok campaigns, optimize pacing and cost in real time through Outmax, and manage performance alongside every other channel.
Agentic optimization, built for TikTok’s pace
What perion deliversOutmax adjusts target cost and pacing dynamically across In-Feed and Spark Ads, learning and adapting as campaign signals evolve.
Outmax for TikTok
Real-time, agentic optimization across In-Feed and Spark Ads, dynamically adjusting target cost and pacing toward your outcome.
Creative built for the format
Native, platform-first creative designed to perform inside TikTok’s feed.
Cross-channel integration
Manage TikTok alongside Facebook, Instagram, YouTube, CTV, and Display in one connected plan.
Managed social activation
Full-service TikTok activation, managed alongside every other channel in Perion One.
Creative Signal Optimization
Rapidly identifies winning creative patterns and scales them.
Execution intelligence, layered on top of TikTok’s own optimization.
OUTMAX FOR TIKTOKOutmax connects to TikTok through API-level integration, continuously evaluating live campaign signals across audiences, placements, devices, cost dynamics, quality, and sustainability. It dynamically adjusts bidding and pacing toward advertiser-defined KPIs, working alongside TikTok’s native optimization tools and adding an additional layer of campaign intelligence. In initial activations, Outmax for TikTok has delivered efficiency gains of up to 25%.
Cost per video view achieved while maintaining delivery pacing
Real-time
Pacing efficiency continuously adjusts the target cost to balance delivery and efficiency.
Fast
Optimisation cycles use a 48-hour learning phase, enabling faster stabilisation than native optimisation.
Frequently asked questions
How do I get started?
Pick a flight you already have in market, share your brief, KPI, dates, and budget, and kickoff happens within 48 hours. It runs as a zero-waste 4-week flight against business-as-usual. 48 hours for self-service, ~7 days, brief to live for managed service
How fast will I see results?
First signals arrive within two weeks, with a decision point by week four. You only keep running Outmax if the delta is real.
How does Outmax work with my existing TikTok account?
Outmax brings real-time, agentic optimization into TikTok, dynamically adjusting bids and pacing toward your KPI, alongside the account and setup you already have.
What does Outmax do differently from TikTok’s own optimization?
TikTok optimizes toward delivery and engagement defaults. Outmax optimizes toward your outcome, CPVV, CPA, or another business KPI, continuously predicting performance impact and adjusting target cost, pacing, and spend allocation in real time.
