New research from EMARKETER and Perion, surveying US marketers and agency professionals
Outmax is Perion’s production-grade AI execution agent, designed to operate directly within live campaigns, aligning bidding, pacing, and delivery decisions
Brands Can Precisely Target In-Market Customers and Publishers Increase CPM and Yield
Consumers don’t move through a linear path to purchase anymore.
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Perion Outmax integrates directly within buying platforms to continuously optimize live campaigns toward clearly defined KPIs
Outmax is Perion’s proprietary AI execution agent, designed to operate directly within live media environments
Connecting Changemakers, a purpose-driven collaborative initiative led by key industry players including Adzymic, Hepmil Malaysia and Perion, supported by the Out-of-Home Advertising Association of Malaysia (OAAM).
For much of the past decade, artificial intelligence has dominated marketing conversations. Panels, product launches, and strategies all revolved around using AI.
Year One of Perion One
