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The Perion Journal

Featured

Political advertisers are investing in out-of-home (OOH), and brands should pay attention

Political advertisers are expanding into DOOH, adding pressure to Q4 media inventory and creating new considerations for brands planning a flexible, effective media mix.

Insights
13 Oct 2026
All posts
Stories, announcements, and product updates.

Unlocking Guaranteed Scale: Yahoo DSP and Perion Announce DOOH Programmatic Guaranteed Certification

DOOH 19 Oct 2026

Eskimi partners with Perion to expand global DOOH inventory

DOOH 13 Oct 2026

Record political spend is rewriting the Q4 media playbook

Insights 8 Oct 2026

Programmatic Video Ads: A Guide to Formats, Auctions, and High-Impact KPIs

Video 6 Oct 2026

Ad server automation is table stakes. Yield growth is the real test

DOOH 5 Oct 2026

Customer Acquisition Cost (CAC): The Formula and Optimization

Perion One 1 Oct 2026

The holiday control room: how the best Q4 campaigns get managed, not just launched

Retail Media 1 Oct 2026

What DMEXCO 2026 Told Us About the Future of Connected Media

Events 28 Sep 2026

What Are the Main Types of Audience Targeting?

Perion One 24 Sep 2026

Retail Media Advertising Strategy: A 3-Layer Framework for Performance-Driven Growth

Retail Media 22 Sep 2026

Programmatic vs Native Advertising: How AI Is Bringing Efficiency and Storytelling Together

Perion One 17 Sep 2026

Retail Media Analytics: How to Measure Incrementality & Impact

Retail Media 17 Sep 2026
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