The Right Way To Measure Media

Mar 11, 2024

Perion Taps into the World’s Largest DOOH Market, Estimated at $5.2B through a new partnership with Way.io, its First Domestic DSP in China

We are pleased to announce that Hivestack, our digital out-of-home (DOOH) platform, has partnered with Way.io, China, marking our first domestic Demand Side Platform (DSP)...
Feb 07, 2024

Perion’s Partners with Eletromidia to Integrate Entire Digital Inventory Across 46,000 Screens in Brazil

We are pleased to announce that Hivestack, our digital out-of-home (DOOH) platform, has partnered with Eletromidia, the major out-of-home (OOH) media company in Brazil.
Jul 26, 2023

Disrupt or Be Disrupted: Connected TV’s Inevitable Takeover of TV Ad Revenue

The future of TV advertising is connected TV.  A bold statement? Not really when you consider that by 2026 it’s estimated that there will be...
Jun 21, 2023

The Future of Paid Search Is Generative AI (Here’s What Advertisers Need To Know)

Generative AI is already having a revolutionary impact on search advertising, but keeping up with developments is quickly becoming a challenge.
May 25, 2023

The Right Way To Measure Media

“Half the money I spend on advertising is wasted; the trouble is I don't know which half.” The quote, from retail magnate and marketing pioneer...
Mar 29, 2023

Print and Digital Circulars: Optimizing the Mix

As we obsess over the course of the future, are we tossing out the past?