
THE RIGHT WAY TO MEASURE MEDIA
THE RIGHT WAY TO MEASURE MEDIA
“Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” The quote, from retail magnate and marketing pioneer John Wanamaker, is over 100 years old. Despite digital media’s promise of accountability, many retailers still struggle with this attribution conundrum.
Print and Digital Circulars: Optimizing the Mix
As we obsess over the course of the future, are we tossing out the past?
The Value of Attention
If an ad runs and no one pays attention, can it be effective?
AdTechTalks Episode #3
Ongoing Privacy Changes & the Lasting Impact on AdTech
AdTechTalks Episode #2
A 20-Minute Retail Media Technology Deep Dive
Twitter in 2022: The Medium Actually is the Message
Advertisers are done with Twitter. And truthfully, they’re not the only ones.