“Israeli companies’ performance at this time is more important than ever for the public perception of our economic resilience”
The Value of Attention
If an ad runs and no one pays attention, can it be effective?
Twitter in 2022: The Medium Actually is the Message
Advertisers are done with Twitter. And truthfully, they’re not the only ones.
Don’t Wait For Google: Set Your Brand’s Own Privacy Timeline
Here are three reasons brands shouldn’t wait for Google and why business-as-usual is a strategic mistake that could backfire on your fundamental trust relationship with...
Consumers Will Punish Companies – and Their Investors – Who Flout Privacy
The context within which investors and analysts operate has been turned upside down. Their world used to be simple: Asset managers would develop their own...
A Modern Marketer’s Guide To Sweeter Success, Without Cookies
Google just recently announced an extension of cookies until late 2024. This is a shame for marketers because the cookie crutch will encourage digital advertisers...
The Power of the Premium Publisher: The Rise of Context
Much is being written regarding the death of cookies. But this should not be confused with the end of digital advertising.