Perion Adopts a Share Repurchase Program of up to $50 Million

Jul 26, 2023

Disrupt or Be Disrupted: Connected TV’s Inevitable Takeover of TV Ad Revenue

The future of TV advertising is connected TV.  A bold statement? Not really when you consider that by 2026 it’s estimated that there will be...
Jun 21, 2023

The Future of Paid Search Is Generative AI (Here’s What Advertisers Need To Know)

Generative AI is already having a revolutionary impact on search advertising, but keeping up with developments is quickly becoming a challenge.
May 25, 2023

The Right Way To Measure Media

“Half the money I spend on advertising is wasted; the trouble is I don't know which half.” The quote, from retail magnate and marketing pioneer...
Mar 29, 2023

Print and Digital Circulars: Optimizing the Mix

As we obsess over the course of the future, are we tossing out the past?
Mar 08, 2023

The Value of Attention

If an ad runs and no one pays attention, can it be effective?
Dec 20, 2022

Twitter in 2022: The Medium Actually is the Message 

Advertisers are done with Twitter. And truthfully, they’re not the only ones.