Cornerwatch Blog
The Value of Attention
If an ad runs and no one pays attention, can it be effective?
Twitter in 2022: The Medium Actually is the Message
Advertisers are done with Twitter. And truthfully, they’re not the only ones.
Don’t Wait For Google: Set Your Brand’s Own Privacy Timeline
Here are three reasons brands shouldn’t wait for Google and why business-as-usual is a strategic mistake that could backfire on your fundamental trust relationship with...
Consumers Will Punish Companies – and Their Investors – Who Flout Privacy
The context within which investors and analysts operate has been turned upside down. Their world used to be simple: Asset managers would develop their own...
A Modern Marketer’s Guide To Sweeter Success, Without Cookies
Google just recently announced an extension of cookies until late 2024. This is a shame for marketers because the cookie crutch will encourage digital advertisers...
The Power of the Premium Publisher: The Rise of Context
Much is being written regarding the death of cookies. But this should not be confused with the end of digital advertising.