Jan 17, 2023
AdTechTalks Episode #2
A 20-Minute Retail Media Technology Deep Dive
In 2021 Amazon’s total advertising revenue was $31B and in Q3’22 Amazon’s advertising revenue alone was $9.5B, while YouTube’s was $7B. Wow.
Learn about the advertising phenomenon that is retail media. In 20 minutes, we’re covering what retailers are bringing to the advertising table, the rise of ecommerce and its key players, as well as the challenges that retail media faces and what’s next in the space.
Host: Dan Mano
Expert: Todd Cohen
Video: Tom Graney