AdTechTalks Episode #1

From Traditional Players To AdTech Frontrunners: TV Advertising Dollars Are Shifting to CTV

In 2022, the total expected TV spend was $88B, while $21B would be in CTV alone. TV advertising dollars are clearly shifting to CTV. We’re breaking down why. 

Dan Mano, from Perion, had the opportunity to sit down with Undertone VP, National Video/CTV Sales & Strategy, Todd Cohen, to discuss all things CTV in 2022 –– what that looked like and where the multi-billion dollar industry is headed. 

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Host: Dan Mano 

Expert: Todd Cohen 

Video: Tom Graney