What Top Mobile Advertising Companies Offer
Mobile advertising companies can help you get more results from your campaigns. They can help you get your ads in front of not only more people, but also the right people in the right place at the right time.
But to get all those benefits, you have to find the right mobile advertising company, which may not be as simple a task as you would think.
If you’ve done the proper research and you’ve found a great company to serve up your mobile ads, here’s what you can expect to get:
Extensive Targeting Options
Your ads are only as effective as your targeting. If you aren’t showing your ads to exactly the right people, they just aren’t going to land the way you want.
Top mobile ad companies know this, and they offer you an extensive array of targeting options to help you get it just right. You should be able to choose broad demographic characteristics like location, age, education, or marital status, of course, but you should also be able to choose options that narrow the focus significantly.
Companies with the most sophisticated advertising technology will give you the most targeting options, and they will let you tweak those targeting options at any point to maximize your returns. You should be able to monitor your ads constantly so that you know when to adjust course and get to the finish line faster.
Cross-Device Compatibility
The online landscape is far different today than it was 20 years ago or even 20 months ago. Few people are logging onto their clunky desktops with boxy monitors and dial-up Internet (thankfully!). But there isn’t one way that people are using to get online.
These days, people have many options for going online and getting the information they need. Some people use their laptops at home and a desktop at work. Some log onto their smart phones while they’re on the train to work, and some use a netbook when they’re sitting in a coffee shop reading the news. More devices are being introduced all the time, providing even more options.
A great ad network will give you the options to advertise on all of these devices. Not only will you be able to choose where you want your ads to appear, but you’ll also be able to trust that your ads will appear appropriately no matter what screen is being used to view them.
Not all ads will look good on all devices. For example, a huge video ad isn’t going to be the best choice for small smart phones because it can slow down the load time of the page and the details can get lost on the smaller screen. Banner ads can cover up mobile content.
Great mobile ad companies know that, and they provide cross-device compatibility so your ads always look their best based on what device the audience is using.
Exposure with Top Publishers
A great publisher is essential to the success of your ad. The site authority lends credibility to your ad, and the expansive audience on the site gives you the opportunity to reach a lot of people.
A great mobile ad company will have relationships with some of the top publishers in your niche or relevant to your audience. The ad network may let you choose what publishers you want to bid on, or it may let you set criteria for the types of publishers on which you want to show your ads. Either way, you can be sure that your ads will appear on only the best sites.
Check out the publishers that are connected to the company before you sign on for its services. You should recognize the names. You should also follow up to see what the numbers are like for the publishers in terms of web traffic, social media followers, and engagement.
Expert Advice and Support
A great ad platform offers you more than just the technology to get your ad in front of more of your audience or to increase your sales and leads. A great ad platform should also give you plenty of hands-on support and advice so that you get all your questions answered and you have an optimal experience.
The best mobile ad companies should make specialists available at all times via phone, email, or online chat so you can get the help you need when you need it. You should be able to get answers to everything from how to arrange your dash to suit your preferences to how to optimize targeting for best results.
Specialists at these ad companies should be more than IT support. They should be able to talk through your advertising goals with you and give you expert feedback about how to meet those goals.
Getting the Solutions You Need
When you do your research to find the best mobile ad companies, you’ll find that one of the best solutions out there is Undertone from Perion. The brand advertising platform offers all the great features mentioned above and more.
Undertone is designed to help you get more out of your large-scale digital campaigns, whether you are focused specifically on mobile or you are targeting users across devices. The platform helps you connect to more of your audience with attention-grabbing ads.
Several top publishers are part of the Undertone network, including news brands like The Huffington Post and CNN. You can trust that your ads are appearing with only reputable publishers that pull in large traffic numbers.
With Undertone, you can scale your ad campaigns as needed. You can monitor the success of your ads and make tweaks as you go along, ensuring optimal results. You have the option to buy ads traditionally or programmatically.
Brand advertising is essential to the success of your company, and a good mobile ad company is essential to the success of your advertising. Perion understands what’s at stake and strives to help brands reach their goals with effective advertising technology like Undertone, no matter the size of the company or the budget.
Angie Geffen
SVP Marketing at Perion
Angie provides executive leadership to Perion and specializes in marketing management & communication, strategic planning, and developing product road maps.
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