The magazine world was rocked by changes recently that pointed to the growing clout of digital media, and affirmed the rise of programmatic in online ads for publishers. The news came like gun shots. Graydon Carter, the famous editor of…
I came across a study in the Journal of Interactive Marketing that shed lights on what works in mobile ad tech. The report shared some impressive numbers, predicting that mobile ad spending will hit $65B in the U.S. by 2019…
Adblocking has emerged as major force in the ad technology industry over the past five years. Some say it will mean the death of the Internet, end of free content and will put the final nail in the coffin of…
Digital marketing has opened up a whole new world of opportunities for brands to reach their target audiences. But getting the results you want requires savvy that can take years of training, study, and trial-and-error experience. Fortunately, the same medium…
