The Web and mobile explosions have spawned endless content choices for consumers. We can easily “change the channel” when bored, by clicking on something else or submitting to the latest interruption from the many streams coming our way. Attention has become…
Typically, publishers have one motivation when running ads on their sites: To make as much money as possible. But they are in a great position for fortifying the digital ad space with high quality ads by offering incentives such as…
Mobile ad networks are making it easier for brands to connect with their growing mobile user base. Right now, we’re seeing explosive growth in the mobile segment, particularly among smart phone users. Already, mobile users have overtaken desktop users in…
People who don’t work in advertising may recall Madison Ave. and the TV show “Mad Men” when they think of the field, and this goes to the heart of what brand advertising is about. No, not the three Martini lunches…
Digital media advertising has opened up a big, wide world for companies of all types, offering them amazing new opportunities to reach their audiences. Yet not all digital advertising is created alike. You can’t just put together a few ads…
A good ad is worthless if it appears on the wrong ad publisher. You can create an ad that’s worthy of the Super Bowl, but if it shows up on a spammy site, few people are likely to ever see…
