Programmatic advertising should be included as an essential part of your overall marketing strategy. However, many people look at it as a niche segment of advertising. They treat it separate from their marketing strategy entirely. The more integrated our world…
The Web and mobile explosions have spawned endless content choices for consumers. We can easily “change the channel” when bored, by clicking on something else or submitting to the latest interruption from the many streams coming our way. Attention has become…
Typically, publishers have one motivation when running ads on their sites: To make as much money as possible. But they are in a great position for fortifying the digital ad space with high quality ads by offering incentives such as…
