Twitter in 2022: The Medium Actually is the Message 

May 25, 2023


“Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” The quote, from retail magnate and marketing pioneer John Wanamaker, is over 100 years old. Despite digital media’s promise of accountability, many retailers still struggle with this attribution conundrum.

Mar 29, 2023

Print and Digital Circulars: Optimizing the Mix

As we obsess over the course of the future, are we tossing out the past?

Mar 08, 2023

The Value of Attention

If an ad runs and no one pays attention, can it be effective?

Feb 27, 2023

AdTechTalks Episode #3

Ongoing Privacy Changes & the Lasting Impact on AdTech

Jan 17, 2023

AdTechTalks Episode #2

A 20-Minute Retail Media Technology Deep Dive

Dec 20, 2022

Twitter in 2022: The Medium Actually is the Message 

Advertisers are done with Twitter. And truthfully, they’re not the only ones.