THE RIGHT WAY TO MEASURE MEDIA

“Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” The quote, from retail magnate and marketing pioneer John Wanamaker, is over 100 years old. Despite digital media’s promise of accountability, many retailers still struggle with this attribution conundrum.

As we obsess over the course of the future, are we tossing out the past?

If an ad runs and no one pays attention, can it be effective?

Ongoing Privacy Changes & the Lasting Impact on AdTech

A 20-Minute Retail Media Technology Deep Dive

Advertisers are done with Twitter. And truthfully, they’re not the only ones.