Perion’s customers like to use technology but aren’t the first to try new things. It’s very important for them to connect with friends and family. At the same time, they want their online experiences to be safe and secure. Perion helps by providing easy to use digital products and services. Learn more about Perion’s target market from the articles and studies below.
Boomer Women Want Tech Toys for Christmas
11/16/2011
Source: Silver Summit and VibrantNation.com
Technology adoption among women age 50+ is accelerating, with smartphones, computer tablets, and e-readers topping the list of holiday must haves, according to “Boomer Women 50+ and Technology,” a new study from VibrantNation and Silvers Summit. “Boomer women are driving a lot of the new technology purchases and usage because they are the command center of the family – raising children as well as caring for older parents.” Read More >>
Use of Social Network Sites Amongst Seniors
8/26/2011
Source: Pew Research
Two-thirds of adult internet users (65%) now say they use a social networking site like MySpace, Facebook or LinkedIn, up from 61% one year ago. That’s more than double the percentage that reported social networking site usage in 2008 (29%). And for the first time in Pew Internet surveys it means that half of all adults (50%) use social networking sites. This includes 51% of internet users between 50 – 64 years old and 33% over 65 years old. Read More >>
Why Gadget Makers Should Target Late Adopters
5/24/2010
Source: Wired
The slowest adopters have become the most important high tech demographic. They are unlikely to follow the trends and upgrade their devices with each generation. However, when they do eventually upgrade, they are likely to leapfrog many of the earlier generations and become one of the early adopters of the latest technology. Sixteen percent of the market fit into this category and they are heavily influenced by the recommendations of other laggards.
Read More >>
Senior, Women Embracing Tablets, E-Readers
29/8/2011
Source: Nielsen
Fifty-four percent of tablets owners are between 35 to 55+ years old, and just under half are women. In terms of e-readers, 61% are women and 65% are over 35 years old. This shows a dramatic increase in the average age of the user and the gender. For example, between Q3, 2010 and Q2, 2011 the percentage of female users of e-readers jumped from 46% to 61%. In terms of tablets, between Q3, 2010 and Q2, 2011, the percentage of users over 35 years old jumped from 38% to 54%. Read More >>
Most Photos Don’t Make it to Facebook
7/10/2011
Source: Shutterfly
This infographic focuses on the way people use photos based on a survey undertaken by Shutterfly. It found that 64 percent of people’s photos are trapped on their camera even though they were considered essential for documenting memories and passing memories to family members. Read More >>
Social Media Report: Spending Time, Money and Going Mobile
9/11/2011
Source: Nielsen
Nielsen’s new Social Media Report looks at trends and consumption patterns across social media platforms in the U.S. and other major markets, exploring the rising influence of social media on consumer behavior. Internet users over the age of 55 are driving the growth of social networking through the Mobile Internet. Of the social network sites, LinkedIn is the most popular with the oldest demographic profile by some distance, followed by Facebook and Foursquare.
Read More >>
Older Adults and Social Media
4/10/2011
Source: Pew Internet and American Life Project.
While social media use has grown dramatically across all age groups, older users have been especially enthusiastic over the past year about embracing new networking tools. Social networking use among internet users ages 50 and older nearly doubled—from 22% in April 2009 to 42% in May 2010. Mary Madden, Senior Research Specialist and author of the report. “Email is still the primary way that older users maintain contact with friends, families and colleagues, but many older users now rely on social network platforms to help manage their daily communications.” Read More >>
Global Internet Traffic Expected to Quadruple by 2015
6/9/2011
Source: Mashable and Cisco
This infographic illustrates the growth of internet traffic that is expected to occur between 2010 and 2015. The fastest growing areas will be the Middle East (52% growth), Latin America (48%) and Central Europe / Russia (39%) while North America will see a more modest 26% growth. In terms of growth in technology devices, tablets are expected to grow 750% and smartphones by a surprisingly modest 194%. The greatest growth is expected to be in Flat Panel Televisions which is expected to grow by just over 1,000%. Read More >>
Social Media and Technology Use Among 50+
June 2010
Source: AARP
Forty percent of adults aged 50+ consider themselves very or extremely comfortable using the Internet. Approximately one-quarter (27%) of 50+ users use social media websites, with Facebook being the most popular one (23%) by far. Three-quarters of 50+ people using social media websites are connected to relatives other than their children or grandchildren. Most of those who were introduced to social media by family members were introduced by their children. Read More >>