Smilebox is looking for a driven and effective International Digital Marketing Manager to lead Smilebox international customer acquisition efforts across Google, Facebook and Affiliates search channels.
We are looking for a marketing manager that has a strong understanding of the mom demographic internationally and can translate that into effective advertising strategies and campaigns; experienced international internet marketer, a real team player who is strong analytically and has a good eye for matching strong creative to generate awareness and induce trial; loves technology, social networking, always learning and work well in a collaborative, dynamic, fast and growing global organization.
Scope & Responsibilities
- Build, implement and lead Smilebox international strategy on brand, on time, on budget;
- Drive and optimize all channels for international customer acquisition plans, strategies and tactics;
- Lead bi-weekly international meetings to fine tune strategy, identify threats and opportunities, report content producers issues and blockers;
- Compile and communicate daily and weekly dashboard with performance update and insights;
- Optimize Google AdWords accounts on a daily basis and manage implementation for all international PPC campaigns;
- Connect with Google, Facebook and Affiliates reps to ensure latest tools and best practices are being utilized;
- Identify market opportunities and test new channels.
Cross-functional collaborations involved:
- Coordinate international content producers to drive optimization efforts, write ads copy and manage implementation for all campaigns;
- Work with our creative director and design team to roll in new branding image and develop international content and creative display ads for all campaigns;
- Work with our program management and development teams to set and implement service requirements to optimize your efforts;
- Work closely with development teams to set and implement service requirements to optimize your efforts.
Education & Background
- 3-5 years of digital marketing experience – SEM, Facebook or SEO
- Deep international background developed in different countries
- Successful track record for managing and optimizing digital marketing campaigns
- Familiarity with landing page tools and general software development processes helpful
- Solid working knowledge of Excel and PowerPoint
- Master degree required
Skills & Competence
- Strategic and results orientation
- Solid creative instincts and ability to communicate vision
- Strong level of attention to details and ability to translate data into actionable insights
- French and Spanish written and spoken fluently a real plus
